Repackaging of products
Jul. 17, 2014
So I like Cinnamon Chex. Recently, the box got a new look. I picked it up and instantly knew that I was getting less. And sure enough the new packaged Cinnamon Chex has 1.4 ounces less of cereal. Luckily, I had a picture to display my findings from a breakfast cereal post on January 23, 2013. The cereal box on the left was taken in January 2013. The picture on the right was taken July 2014. But consumers are still being charged the same amount for the cereal.
The same thing happened in September 2013 with Pampers Diapers. When I purchased a new package of diapers, I still had the old box. The new box is on the left and the older box is on the right. The box was in a new form hiding the fact that consumers got 12 less diapers. I shared this Shrinkage post originally on September 15, 2013
I am sharing this with you to be aware as a consumer that new packaging or packaging redesign can be a clever way to hide that your are getting less but are most likely paying the same amount. Although there is not much we can do about package shrinkage, at least being smarter consumers can help you plan purchases to save you the most. For now, I moved to another cereal that I am still getting the same amount of cereal until that changes. Have a HOPtastic day!!
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